Work such as... logo creation, creating the site fonts and colors, branding, installing the themes and plugins, installing the secret file, creating content or getting and editing content, legal settings and so much more ‘little details’ that are all SO important for the success of the method.
On top of that, you need to create good ads, good images, good text, good placement, good audience targeting, that all has to be ON POINT to drive super cheap and relevant traffic.